Famed Indian film banner has launched an app to find film talent worldwide where talented aspirants can bypass all the hardship and struggle to showcase their talents and in the process feature alongside top Indian stars can now cut out the middleman. Leading Indian studio Yash Raj Films (YRF), the outfit behind Shah Rukh Khan, Deepika Padukone starrer “Pathaan,” and “Tiger 3,” led by Salman Khan and Katrina Kaif, has launched its YRF Casting app. Acting aspirants from across the world can get information about casting calls and submit their auditions via the app.
By DESIBUZZCanada Staff With News Files
MUMBAI – Famed Indian film banner has launched an app to find film talent worldwide where talented aspirants can bypass all the hardship and struggle to showcase their talents and in the process feature alongside top Indian stars can now cut out the middleman.
Leading Indian studio Yash Raj Films (YRF), the outfit behind Shah Rukh Khan, Deepika Padukone starrer “Pathaan,” and “Tiger 3,” led by Salman Khan and Katrina Kaif, has launched its YRF Casting app. Acting aspirants from across the world can get information about casting calls and submit their auditions via the app, reported Variety Magazine.
The YRF Casting app, which is live now, will enable actors to register their profile details within the app. Registered users will get information about all the upcoming auditions related to theatrical films and streaming projects that the studio will greenlight. The app is designed as an online destination for actors to submit their auditions for these projects directly to YRF. The studio will not charge a fee for applications.
The company believes that the app will tackle the issues caused by fake YRF casting accounts that mislead people about auditions and are a threat to its market reputation.
YRF casting director Shanoo Sharma, who is in charge of selecting and training people to be launched as leads in YRF projects, as well as finalizing actors for other primary or secondary roles, will personally monitor all auditions coming via the app. Sharma has cast some of YRF’s biggest hits such as “Ek Tha Tiger,” “Gunday,” “Sultan,” “Tiger 3,” “Pathaan,” “War,” “Hichki,” “Dum Laga Ke Haisha,” “Mardaani,” “Jab Tak Hai Jaan” and “Ishaqzaade.”
Sharma said: “The YRF Casting app is a progressive step towards making aspiring actors reach out directly to YRF for projects that the company is making. We are certain that there are countless brilliant actors throughout the world waiting to be discovered. This could be their chance of a lifetime. For the first time, an aspiring actor can reach out to a production house directly. This is a safe space. They don’t have to rely on anyone else for their shot at achieving their dreams.”
“This step shatters all barriers and as a casting director for YRF, I’m most excited to get in touch with many incredible talents living not only in India, but also worldwide. I hope people who dream to be an actor follow this path and make the most of this incredible opportunity that empowers them to follow their heart,” Sharma added.
Courtesy Variety Magazine